understanding sms marketing

Understanding SMS marketing (How to use it for your business)

Technology has brought about creative ways for businesses to connect with their consumers, one of these ways is through mobile engagement.

mobile engagement

What is mobile engagement?

Mobile engagement is the use of mobile devices, both inside and outside of messaging Apps, to interact with users.

Companies are using mobile engagement more and more to engage and build relationships with their consumers, communicate business, support business goals and deliver brand experiences.

The more frequent and engaging these interactions are, the more engaged a consumer will become with that particular brand.

sms marketing

SMS Marketing

SMS messaging has seen a change in the way businesses are marketing their products and services.

One of the main reasons why SMS marketing has become so popular is because SMS marketing is an incredibly useful tool for engaging with a business’s target audience.

SMS messaging is also a channel that is both user-friendly and instantly sends relevant offers, promotions, information or alerts from a business to a consumer.

Because of this, SMS marketing can increase customer engagements and enhance brand experiences.

Dos and don'ts of sms marketing

Do’s and Don’ts of SMS marketing

Here are a few things to keep in mind when planning your SMS marketing.

Do

  • Get consent
  • Be consistant
  • Choose the right time to send an SMS
  • Add variety to your content
  • Condense your message effectively
  • Identify your brand
  • Include an opt-out
  • Shorten URLs
  • Monitor and analyze your data

Don’t

  • Spam your subscribers
  • Bombard consumers with several SMS messages
  • Abbreviate words

sms marketing stats

Stats on SMS Marketing

Statistics have shown:

  • That about 90% of emails are read in the first 3 minutes of receiving them
  • The average response time for an SMS is 9 minutes
  • 75% of millennials would rather communicate via text

With this data it’s no wonder businesses are choosing to automate their SMS messages using an SMS API

sms API

SMS API

SMS (short message service) API (Application programming interface) is coding that allows one program to talk to another.

The code collects various criteria from the system, including authentication keys, and converts this information into a “readable” and usable format for your systems.

An example of this would be if you’ve ever linked your Facebook, Twitter or Instagram profiles to your website. By doing this you’ve used an API. These systems then run in the background without you knowing.

An SMS API works in the same manner and allows you to personalise bulk SMS messages to include the following:

  • Customers name
  • Two-way communication
  • Opt-out options
  • Or enable one time pins ( OTP)

Using a customizable SMS API in your business allows your company to stand out giving you an edge over your competitors

With more businesses understanding the reach through mobile marketing and turning to international online sales, roaming control has also become an important feature on mobile phones.

What is roaming control?

Roaming Control automatically enables or disables mobile data connections, auto-sync or airplane mode depending on the current active network supplier.

It also:-

  • Can intercept outgoing calls in select networks, confirming if you want to allow the call or not.
  • Supports specific rules for your home data network
  • Supports international and EU roaming
  • And on certain networks supports free roaming partner networks

Giving you easy access to email, internet, and your company network whilst traveling.

Are you currently using SMS marketing in your business? Let us know what has and hasn’t worked for you in the comments below.

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