I recently read about an American company that work within their community to offer sponsorship for events , charities and groups doing good.
Whilst there is nothing unusual about successful companies giving back to their communities, what stood out for me especially were the values behind this company …Melvin Brewing.
Melvin Brewing believe in both valuing their customers and expressing that value through giving back in sponsorship opportunities.
As a group of moms we recently discussed the importance of showing appreciation to our families and how much we value it when we are shown the same appreciation back for the continuous small things we do daily.
So, it stands to reason, that this would be a trait we value most when looking at the brands we support.
“The seed of goodness is found in the soil of appreciation.” quotes The Dalai Lama.
About Melvin Brewing
In 2009, Jeremy Toft, had the idea to bring “a beer of the future” to the present.
Starting with just a small 3 gallon beer brew system in Jackson, WY, he has successfully built an award winning business over the last few years and first won the Small brew pub of the year at GABF in 2015.
In 2017, Melvin Brewingwas now a 45 barrel group and won Brewing group of the year at GABF.
An excellence in brewing standards and a strong passion for their craft has seen this brewing company successfully grow.
But it is the values behind Melvin Brewing that truly stand out.
This company, highlight the traits of respect and value, believing that the foundation to their success lies in their team mates.
They value their staff, their customers and their brand. The evidence of this shines strongly through their sponsorship of events, charities and groups.
With fun being the core of their business, I noted that many of the sponsorship opportunities highlight health and their relationship with the outdoors, encouraging their employees and customers to embrace an active lifestyle and to push themselves to achieve greatness.
But, as a brand they are not only focused on fun. They also use the opportunity to offer sponsorship, share brewing resources and collaborate with other breweries to deepen their relationship within their communities.
Showing both their deep commitment and the value they place in community.
But, it is not only in large events and collaborations that Melvin Brewing stands out as a brand. They are committed to creating exceptional beer experiences in their day to day events as well, with the belief that by engaging through music, beer and fun in safe environments they will create lasting experiences.
Giving back to the community that helped to elevate you to a position of success is a gesture of gratitude.
Doing so in a meaningful way that incorporates your brands core values, which very few brands achieve, sends a clear message to your customers about the small things that are important to you.
“Gratitude unlocks the fullness of life. It turns what we have into enough ….and creates a vision for tomorrow. ~Melody Beattie”